11x.ai

TL;DR. 11x is an AI sales company founded in London in 2022 and now headquartered in San Francisco. It sells two AI digital workers. Alice is an outbound AI SDR (sales development representative). Julian qualifies inbound leads by phone, chat, SMS, and WhatsApp. 11x targets business-to-business (B2B) sales, marketing, and revenue-operations teams.

Overview

Alice, 11x’s outbound sales agent, anchors a product suite built for go-to-market teams. The company sells these workers to sales and marketing teams. They automate prospecting and customer engagement.

Hasan Sukkar founded 11x in London in 2022. He told TechCrunch that repetitive work in one of his first jobs as a student inspired the company. 11x later relocated its headquarters to San Francisco. The company’s website identifies Alice and Julian as its current digital workers. Alice handles outbound sales work, while Julian supports inbound sales conversations.

Project A Ventures led a $2 million pre-seed round in 2023. Benchmark led a $24 million Series A in 2024. Andreessen Horowitz led a $50 million Series B in November 2024. Those disclosed rounds total $76 million. TechCrunch reported 27 employees in September 2024. That is the latest headcount located in these sources, not a current employee count.

In May 2025, founder Hasan Sukkar stepped down as CEO and became non-executive chairman. CTO Prabhav Jain took over as CEO. 11x competes in the AI sales-agent category. TechCrunch also cited Regie.ai, AiSDR, and Artisan as competitors.

Key links: Website, About, Documentation, and Blog. No official GitHub link was confirmed in the reviewed sources.

Security & Compliance

11x reports SOC 2 Type II and CASA Tier 3 status; its detailed SOC 2 report is available on request. The public trust portal exposes little detail without access, so these controls could not be checked against underlying reports. 11x says it aligns with GDPR data-retention requirements, maintains DPAs for EU customers, and complies with CCPA. These are vendor statements, not regulatory approvals.

11x says its data resides in AWS and uses TLS in transit and AES-256 encryption for data in AWS RDS. It also describes centralized infrastructure-change tracking and immediate logging of security events. The security page says secure subprocessors connect the service with Salesforce and other sales platforms.

11x's privacy policy says it processes customer information under customer instructions and stores it on service-provider servers. It prohibits using the service to collect, manage, or process sensitive information, including financial data and connected-account credentials. The policy promises nobody will access, read, or delete emails. It says 11x stores messages sent through the service and replies to detect responses.

11x lists single sign-on (SSO) for its Enterprise plans. Public documentation does not specify data-center regions, RBAC, audit-log access, or model-specific safety controls. It also does not explain whether customer data trains AI models. No breach notice surfaced in 11x's reviewed security and privacy materials; this does not establish that none occurred.

Who It's Built For

11x fits B2B revenue teams that need broader inbound and outbound coverage with less manual prospecting, research, and follow-up. Its stated audiences are sales, marketing, and revenue-operations leaders.

Published case studies range from 50-200 employees at Canibuild and Workera to 1,000-5,000 at Leica Biosystems. Other examples include Questex at 200-500 employees and Checkr at 500-1,000. 11x says hundreds of teams, from startups to Fortune 500 companies, use its platform. That reach is vendor-reported, and public examples do not establish a single company-size sweet spot.

Common use cases in these stories include:

• Outbound prospecting: Find and research target buyers, personalize multi-step campaigns, act on intent signals, and book meetings.

• Inbound response: Follow up quickly, qualify prospects, answer questions, and schedule demos. Checkr also uses voice AI for self-serve prospects.

• Lead nurture and recovery: Re-engage closed-lost opportunities, stale leads, and event contacts using customer relationship management (CRM) records.

• Revenue operations: Sync activity with Salesforce, enrich records, and route qualified conversations to sales owners.

Customer examples span HR technology (Checkr and Workera), biotechnology (Leica Biosystems), construction (Canibuild), and B2B information and events (Questex). These are published customer examples, not evidence of industry market share.

Case studies identify North America, EMEA, and APAC markets. Leica reports multilingual outreach across German, French, Italian, and Spanish, indicating a use case for global sales teams. The evidence supports a broad B2B market. Lean teams use 11x to expand campaign capacity. Larger organizations use it across segments.

Tags & Categories

Primary Category: AI Sales Categories: AI Sales, AI Marketing Tags: ai agents, sales development, sales automation, outbound outreach, inbound lead qualification, phone agents, crm integration, revenue operations

Alice handles outbound prospecting and meeting booking; Julian is 11x’s phone agent. The platform also supports lead nurturing and re-engagement, with native Salesforce, HubSpot, and Pipedrive connectors.

Product Lineup

Alice runs outbound prospecting; Julian handles inbound lead qualification. Together they cover research, personalized outreach, qualification, routing, and meeting booking.

Alice Growth starts at $3,750 per month, billed annually, for up to 2,000 new prospects monthly. Pro and Enterprise pricing is custom. Alice researches and scores prospects, personalizes multi-touch outreach, handles replies, and schedules meetings. Plans include managed Gmail mailboxes, domain setup, warmup, inbox rotation, and monitoring.

Julian Growth voice starts at $5,333 monthly, billed annually, for 2,000 calls. Chat starts at $2,417 monthly for 3,000 chats. Julian qualifies inbound leads through phone, website chat, SMS, and WhatsApp. 11x says it can call form-fill leads within 60 seconds. Julian applies configured qualification criteria, books meetings, routes leads, and logs outcomes to the CRM.

Native CRM connectors cover Salesforce, HubSpot, and Pipedrive. The integration documentation also lists Slack, email and calendar providers, and G2. A REST API spans Alice and Julian, supporting two-way data exchange and webhooks that trigger workflows from external events. Julian also supports existing lead routers such as ChiliPiper.

11x’s public pages describe its platform, API, and webhooks, but do not specify native mobile or desktop apps. The published Growth pricing and channel volumes make the products’ entry points unusually clear; higher-tier prices remain custom-quoted.

Adoption & Sentiment

The G2 review page lists 11x at 4.4/5. Its small review sample limits conclusions about wider customer experience.

G2 reviewers praise Alice’s personalized messaging, efficient outreach, lead quality, and customer support. They also mention time-consuming setup and a need to refine message sequences. These themes describe the public review sample, not all users.

A Brainsuite case study published by 11x reports over $315,000 in influenced pipeline during the first 90 days. It reports pipeline growth above 30%. Brainsuite’s SDR said automation returned about two hours per day for customer conversations and campaign work. These are vendor-published customer results, not independently audited adoption metrics. LlamaIndex also reports strong uptake across 11x accounts after 11x added document ingestion, but gives no adoption count.

TechCrunch’s March 2025 investigation raised material retention and product-fit concerns. Current and former employees reported 70% to 80% customer churn. They also described email problems and hallucinations. ZoomInfo confirmed a one-month trial, said performance was significantly worse than its SDR employees, and said it did not proceed. Airtable said it ran a short trial, did not use 11x in production, and was not a customer.

11x disputed that account. It said early 2023 customers had the highest churn. It reported 79% retention at the time. Buyers should treat the reported churn as disputed, historical evidence, not a current measured rate. Public data does not establish current customer totals or independent adoption levels.

Traction and Market Position

11x raised $74 million across two 2024 rounds, making it one of the better-funded AI SDR startups. Its commercial durability remains uncertain.

In September 2024, founder Hasan Sukkar told TechCrunch that annual recurring revenue (ARR) approached $10 million. Later, TechCrunch reported disputed customer logos, product problems, and contract break clauses that former employees said inflated ARR reporting. 11x said it reports contracted ARR, disclosed the break clauses, and investors reviewed customer contracts. Former employees estimated 70-80% early customer churn; 11x said its current retention rate was 79%. These figures cover different periods and definitions. TechCrunch also confirmed Pleo and Rho used 11x, while reporting that ZoomInfo and Airtable were not customers. In May 2025, Sukkar moved to non-executive chairman, and CTO Prabhav Jain became CEO.

Alice automates prospect research, personalized outreach, replies, and meeting booking, with email and calls listed as channels. Artisan's Ava also sources leads, sends outreach, handles replies, and books meetings. AiSDR emphasizes real-time prospect discovery and personalized outreach. This workflow overlap leaves differentiation dependent on execution and retention. Salesforce, HubSpot, and ZoomInfo create bundling risk because they already hold sales data. The broader AI SDR market shows adoption, but investors questioned whether pilots produce durable sales gains.

Best fit: sales teams with repeatable outbound workflows, enough lead volume, and capacity to supervise outreach. Pilot before deployment. Require customer references, clear break terms, deliverability evidence, and CRM-attributed pipeline. Outlook is cautious: funding and broad automation support growth potential, but product parity, retention, and trust concerns weaken differentiation.

Leadership & Team

On May 5, 2025, CTO Prabhav Jain became CEO. Founder Hasan Sukkar became non-executive chairman. Jain previously led engineering at Brex and founded startups. The reviewed sources do not establish a current executive roster or reliable headcount.

Sukkar said he prefers building companies from the ground up. He said 11x needed operational rigor, technical depth, and a scalable culture for its next phase. The company says its workers take repetitive work from people. It says this gives people more time for creative work. Culture evidence is mixed: TechCrunch reported that some employees described the startup as grueling. 11x does not publish a current team size on its reviewed pages. This research found no dependable headcount estimate.

Monetization & Business Model

11x monetizes its AI sales workers through annual subscriptions, with public entry prices and custom enterprise contracts. Alice Growth lists at $3,750 per month, billed annually, while its FAQ also says $36,000 per year. Those figures conflict, so buyers should confirm the contracted price. Pro pricing is custom; Enterprise supports annual or multi-year terms. 11x says Alice charges per lead, not per email send, with pricing based on contact volume, users, and channels. (Alice pricing)

Julian Growth starts at $5,333 monthly for voice or $2,417 for chat, billed annually. Pro and Enterprise pricing is custom. Both products bundle onboarding and core infrastructure, according to 11x. The company says most middle-market customers qualify for free trials. Some enterprise deals use 12-month contracts with a three-month opt-out. (Julian pricing; TechCrunch, March 2025)

11x announced a $50 million Series B in November 2024, following a reported $24 million Series A. TechCrunch reported a roughly $350 million valuation, citing sources. CEO Hasan Sukkar told TechCrunch in 2024 that ARR was approaching $10 million. That figure needs context. A later investigation said 11x counted contracted ARR when some contracts allowed cancellation after three months. 11x said investors knew about those clauses and described its measure as contracted ARR. Treat the ARR figure as company-reported, not a verified revenue result. (11x funding announcement; TechCrunch, September 2024; TechCrunch, March 2025)

The sources reviewed provide no independently verified company-specific TAM or audited revenue figure.

Chiri Analysis

Chiri Score: 66/100

Verdict

Best for:

• B2B sales teams with repeatable outbound workflows and enough lead volume

• Revenue teams that need fast inbound response across phone, chat, SMS, and WhatsApp

• Lean teams seeking more campaign capacity without hiring SDRs

• Organizations on Salesforce, HubSpot, or Pipedrive

• Global teams running multilingual outreach

• Teams that can supervise and refine AI-generated sequences

Not for:

• Buyers needing documented RBAC or audit-log access before purchase

• Teams that require clarity on whether customer data trains AI models

• Small teams unable to commit to roughly $36,000-$45,000 annual minimums

• Buyers that cannot pilot first and verify references, break terms, and CRM-attributed pipeline

• Teams wanting a hands-off tool with no setup or message-refinement effort

• Organizations needing to process sensitive financial data through the service

Head-to-head

Frequently Asked Questions

Is 11x SOC 2 compliant?

11x reports SOC 2 Type II and CASA Tier 3 status. Its detailed SOC 2 report is available on request. Its public trust portal shows little substantive detail without access.

How much does 11x cost?

Alice Growth lists at $3,750 per month, billed annually, for up to 2,000 new prospects monthly. The Alice FAQ separately states $36,000 per year, so buyers should confirm the contracted price. Julian Growth costs $5,333 monthly for 2,000 voice calls, billed annually. Chat costs $2,417 monthly for 3,000 chats. Pro and Enterprise pricing is custom.

What is the difference between Alice and Julian?

Alice runs outbound prospecting. It researches and scores prospects, personalizes multi-touch outreach, handles replies, and books meetings. Julian handles inbound qualification across phone, website chat, SMS, and WhatsApp. 11x says Julian can call form-fill leads within 60 seconds.

Who are 11x's competitors?

TechCrunch cited Regie.ai, AiSDR, and Artisan as competitors. Artisan's Ava overlaps closely with Alice on outbound workflows. Salesforce, HubSpot, and ZoomInfo pose bundling risk because they already hold sales data.

Is 11x good for enterprise?

11x supports enterprise use with partial evidence. Published case studies include Leica Biosystems at 1,000-5,000 employees and Checkr at 500-1,000. Enterprise plans support annual or multi-year contracts. Enterprise plans list SSO. Public documentation does not specify RBAC (role-based access control), audit-log access, or data-center regions.

Which CRMs does 11x integrate with?

11x offers native Salesforce, HubSpot, and Pipedrive connectors. It also lists Slack, email and calendar providers, and G2. A REST API with webhooks spans both Alice and Julian.

What controversy surrounds 11x?

In March 2025, TechCrunch reported that 11x displayed companies as customers that were not customers. ZoomInfo ran only a one-month trial, and Airtable's trial never reached production. Former employees alleged 70-80% early churn. 11x disputed this and reported 79% then-current retention.

Who runs 11x?

Prabhav Jain became CEO on May 5, 2025. He joined as CTO in 2024 after leading engineering at Brex. Founder Hasan Sukkar became non-executive chairman. Benchmark's Sarah Tavel joined the board after leading the 2024 Series A.

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Reviewed by Chiri Atlas Research Desk (AI Tooling Analyst) on 2026-10-03.