Gumloop

TL;DR. Gumloop lets teams build artificial intelligence (AI) agents and workflows without writing code. Its visual canvas connects apps, models, and logic. Its assistant, Gummie, generates workflows from plain-language instructions. Gumloop targets mid-size and large companies with business teams. Shopify and Instacart use it at scale. Benchmark led its $50 million Series B in March 2026.

Company Snapshot

Gumloop began as a Vancouver side project wrapping AutoGPT, then pivoted from unreliable autonomous agents to visual workflows. It now positions itself as an AI agent and automation platform for enterprise teams, including nontechnical employees.

Gumloop's handbook dates its start to April 2023 as AgentHub. It says Rahul Behal joined after an earlier co-founder left. Its first version offered a browser interface to AutoGPT. When early models proved unreliable, the team shifted toward a visual workflow builder.

The company later added agents to that automation infrastructure. Its current platform supports building, sharing, and managing agents across teams. Gumloop names Shopify, Ramp, Gusto, Samsara, Instacart, and Opendoor as customers. These are company-reported customer claims.

Gumloop announced a $17 million Series A in January 2025. Nexus Venture Partners led the round. First Round Capital and Y Combinator participated. Founder Max Brodeur-Urbas said the company had raised $20 million total after that round.

Gumloop announced a $50 million Series B led by Benchmark in March 2026. Nexus Venture Partners, First Round Capital, Y Combinator, and BoxGroup also participated. The Cannon Project and Shopify Ventures joined as well. The cited announcements do not state a current combined total.

Y Combinator’s company directory lists San Francisco as Gumloop’s base. It also lists 44 employees. Treat that figure as a dated directory record, not a verified live count.

Key links: Website, documentation, GitHub, blog, and company handbook.

Leadership & Team

Two co-founders built Gumloop from a Vancouver side project, and the company later hired product power users into full-time roles.

Gumloop’s team-size snapshots differ. BetaKit reported three team members, including one employee. A company post described two founders and no full-time hires when it raised its Series A. Its Series B announcement said it was hiring across the company. That announcement gave no current headcount.

Nexus Venture Partners gained a board seat after leading the Series A, according to BetaKit. That report did not name its board representative. Gumloop’s Series B announcement names Benchmark investor Ev Randle as its new investment partner. It does not identify him as a board member.

The company handbook emphasizes short product iteration cycles, direct user feedback, and responsive support. In its Series B announcement, Gumloop described the team as intensely engaged with customers and hiring across roles. These are company-stated values and descriptions, not independently measured culture assessments.

Trust & Compliance Posture

An SOC 2 Type II attestation anchors Gumloop’s stated controls. These controls also include HIPAA support, encryption, and enterprise identity controls. Gumloop also offers customer-managed deployment options.

Gumloop reports SOC 2 Type II attestation and HIPAA compliance. SOC 2 Type II assesses security controls over time. HIPAA is a United States health data law. Gumloop offers business associate agreements for eligible plans.

Its privacy program follows the General Data Protection Regulation (GDPR). Gumloop says it holds EU-U.S. Data Privacy Framework certification and the UK Extension. Enterprise customers can request data processing agreements.

Gumloop says it encrypts data in transit and at rest. Its security page does not specify algorithms. Enterprise controls include single sign-on (SSO) and System for Cross-domain Identity Management (SCIM) provisioning. Role-based and attribute-based access control (ABAC) restrict tools by identity and context. Customers can use managed software or their own virtual private cloud (VPC). They can choose a region.

Gumloop reports zero-data-retention agreements with major language-model providers. Customers choose providers and models, or bring their own provider keys. Its privacy policy limits its no-training statement to premium users. That statement covers uploaded data, flows, and agent chats. Buyers should confirm the terms for their plan.

Enterprise Incognito Mode avoids storing workflow node inputs and outputs. Run history still shows that a workflow ran. Audit logs track authentication, credential, membership, workflow, and file events. Administrators can review logs in the dashboard or use an application programming interface (API). The reviewed public materials did not identify a security incident. That does not confirm that none occurred.

Tags & Categories

Primary Category: AI Other Categories: AI Other, AI Sales, AI Marketing, AI HR, AI Legal Tags: ai agents, workflow automation, no-code, visual workflow builder, business process automation, natural-language agent building, app integrations, recurring triggers, cross-functional teams, enterprise ai

Gumloop fits AI Other because the directory has no dedicated workflow-automation category. Its official documentation describes agents that use company tools and data, then run through triggers, schedules, or an API. The homepage advertises 300+ connectors, alongside agent-building and enterprise governance features. Gumloop positions the platform for business and technical users across Sales, Marketing, HR, and Legal, supporting those secondary categories.

Market Impact

Enterprise adoption is Gumloop’s strongest signal. Shopify rolled it out company-wide, and Instacart reported 1,000 users within months. Gumloop says it raised a $50 million Series B in March 2026, led by Benchmark. Its Shopify case study reports 110+ teams, about 6,000 workflows, and 17 million actions. These remain company-reported figures.

Its Instacart case study reports nearly twice as many meetings per sales representative during its pilot. These results suggest enterprise demand, but company case studies provide most outcome evidence.

Gumloop’s position is an AI-first builder for agents and automations that employees can create, share, and deploy across teams. Zapier competes with agents and a 9,000-plus-app ecosystem; n8n offers AI workflows, code flexibility, and self-hosting. TechCrunch also identifies specialized agent builders and foundation-model providers as competitors, making feature convergence a clear risk. Reported strengths are accessible workflow authoring, model choice, and enterprise security controls; evidence does not yet prove a durable moat.

Best fit: mid-size and large organizations with cross-app tasks that business teams cannot easily automate with code. Sales, marketing, support, and customer-success teams have the clearest documented examples. Shortlist Gumloop for controlled enterprise pilots, then require teams to verify accuracy, access controls, adoption, and savings before wider rollout. Outlook is positive but competitive: capital and reference deployments signal momentum, while Zapier, n8n, and AI labs challenge differentiation.

How Users Rate It

Shopify’s Gumloop rollout reportedly reached 110+ teams, about 6,000 workflows, and 17 million actions. Instacart passed 1,000 users within a few months, according to Gumloop case studies.

Public review samples remain small. Product Hunt showed 5.0/5 from nine reviews during this review. That sample does not establish a reliable sentiment trend. I could not verify the G2 rating or review count. This report makes no G2 rating claim.

Business teams should test the learning curve during a pilot. They should also compare total costs with alternative tools. Public reviews alone cannot show how broadly users share a concern.

Gumloop’s Instacart case study reports nearly double the new meetings per sales representative. An Instacart employee described opening Gumloop to find a ready-to-review draft. The employee compared it to having a personal research assistant. Shopify’s adoption figures and Instacart’s outcomes come from company case studies, not independent audits.

Best-Fit Users

Shopify rolled Gumloop from pilot to company-wide use, per Gumloop. The rollout covers 110+ teams, about 6,000 workflows and 17 million actions. That points to enterprise-wide adoption among business employees, including nontechnical staff. It does not suggest a developer-only audience.

Primary personas include sales development representatives, sales and revenue operations, marketers, customer success and support teams, and nontechnical subject-matter experts. Core use cases include personalized sales outreach and lead research, marketing content and social listening, support triage, and operations automation. Examples include Shopify's editorial generation and support alerts, Instacart's account-specific email drafts, and Webflow's social-post triage.

Evidence favors teams across functions in mid-size and large companies. Cases include UK travel company Triptease, with about 130 employees and 52 Gumloop users. They also include Instacart, which Gumloop describes as having more than 3,000 employees. Gumloop's 2025 plan announcement also addressed individuals and small and medium-sized businesses.

Public examples cluster in commerce and technology, with travel technology also represented. They show customer examples, not Gumloop's overall industry mix. The reviewed materials state no geographic target. Gumloop traces its founding to Vancouver, while its Triptease case study describes a UK-based customer. Customer results and adoption figures cited here are vendor-reported.

Product Lineup

Gumloop pairs visual AI workflows with tool-using agents, letting teams automate repeatable processes and delegate open-ended tasks. Its standout builder, Gummie, creates or edits workflows from natural-language instructions, arranging the required nodes and variables.

Workflows connect apps, models, and logic on a canvas. Agents choose tools, retain task context, and can request approval before sensitive actions. Builders can add skills, internal knowledge, scheduled triggers, and reusable workflows. Gumloop documents more than 150 connectors, including Gmail, Salesforce, Slack, and Notion. Model Context Protocol (MCP) connects agents to external tools. Custom MCP servers extend agents to internal services.

Agents run through Gumloop, Slack, Microsoft Teams, hosted pages, email, APIs, and MCP. The Chrome extension records browser actions for replay. It can also capture web content into workflows. Gumloop offers an API and developer kits for Python and JavaScript. Its remote MCP server exposes 46 tools for managing agents, sessions, skills, flows, and related resources. It supports clients such as Claude and Cursor.

Gumloop’s pricing uses credits for agent tasks. Its changelog says AI workflow steps are billed by actual token usage rather than a flat rate. The current pricing page did not expose plan prices in the accessible page text, so specific tier prices remain unverified. Gumloop announced its agents out of beta on October 27, 2025. The accessible product materials document browser and integration access, but do not establish a standalone mobile app.

How It Makes Money

Gumloop's credit documentation lists Pro at $37 per month for 20,000 monthly credits. Enterprise pricing and credit allocations are custom. Enterprise credits can roll over.

Gumloop also sells usage through credit overage at $0.005 per credit. Pro overage defaults to a cap of 1,000,000 credits per billing period, or $5,000. Customers can set a lower cap. New accounts receive a one-time, 14-day Pro trial that requires a card and converts to paid Pro unless canceled.

The free offer is unclear across current official materials. In March 2026, Gumloop said free users received 5,000 credits monthly. Current credit documentation instead describes a 14-day Pro trial.

Gumloop’s latest disclosed financing was a $50 million Series B led by Benchmark in March 2026. The company named Shopify, Ramp, Gusto, Samsara, Instacart, and Opendoor among organizations using its platform. Its official materials do not disclose revenue, growth rates, or a market size estimate.

Chiri Analysis

Chiri Score: 78/100

Verdict

Best for:

• Mid-size and large companies automating cross-app tasks without code

• Sales, marketing, support, and operations teams with nontechnical builders

• Enterprises needing SSO, SCIM, audit logs, and customer-VPC deployment

• Healthcare-adjacent teams needing HIPAA BAAs on eligible plans

• Organizations wanting model-provider choice or bring-your-own-key setups

Not for:

• Teams needing the widest app catalog, where Zapier leads

• Developers who want open-source self-hosting and code-first control, like n8n

• Buyers who need fully published pricing before engaging sales

• Individuals seeking a guaranteed free tier without a payment card

• Buyers who require independent, audited ROI evidence before purchase

Head-to-head

Frequently Asked Questions

Is Gumloop SOC 2 compliant?

Gumloop reports SOC 2 Type II attestation. It also reports HIPAA compliance and offers business associate agreements (BAAs) on eligible plans. Its privacy program is GDPR-aligned. Gumloop says it holds EU-U.S. Data Privacy Framework certification, including the UK Extension.

How much does Gumloop cost?

Gumloop Pro costs $37 per month and includes 20,000 monthly credits. Overage costs $0.005 per credit. Pro overage caps at 1,000,000 credits, or $5,000, by default. Enterprise pricing and credit allocations are custom. Unused Enterprise credits roll over.

Does Gumloop have a free plan?

Gumloop's current documentation describes a one-time 14-day Pro trial. The trial requires a payment card. It converts to paid Pro unless the user cancels. A March 2026 statement mentioned 5,000 free monthly credits. Current materials do not confirm that free tier.

Who are Gumloop's competitors?

Gumloop competes with Zapier, n8n, and Make. Zapier offers AI agents across 9,000+ apps. n8n offers AI workflows, code flexibility, and self-hosting. Specialized agent builders and foundation-model providers also compete with Gumloop.

Is Gumloop good for enterprise?

Gumloop offers SSO and SCIM user provisioning. It also offers role- and attribute-based access, per-tool authorization, and audit logs. Customers can deploy in their own cloud VPC and choose a region. Shopify rolled Gumloop out company-wide to 110+ teams. Instacart reached 1,000+ users within months.

How many integrations does Gumloop support?

Gumloop's homepage advertises 300+ connectors. Its documentation lists more than 150, including Gmail, Salesforce, Slack, and Notion. Custom Model Context Protocol (MCP) servers connect agents to internal services. MCP is an open standard that links AI models to external tools.

Does Gumloop train AI models on customer data?

Gumloop reports zero-data-retention agreements with major language-model providers. Users can choose models or bring their own API keys. Its no-training commitment covers premium users only. Buyers on lower plans should confirm terms directly.

Can nontechnical employees build workflows in Gumloop?

Gumloop targets business and technical users across Sales, Marketing, HR, and Legal. Gummie builds workflows from natural-language instructions. Teams should test complex workflow labels during a pilot.

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Reviewed by Chiri Atlas Research Desk (AI Tooling Analyst) on 2026-10-02.