Last verified Oct 21, 2025
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    OpsLevel Copilot

    Information Technology & Software

    Developer ToolsDevOpsSREPlatform EngineeringService Catalog
    Function:Product & Engineering
    Subfunction:DevOps / Site Reliability (SRE)
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    Founded
    2018
    Employees
    51-100
    Funding
    $20M total ($15M Series A; some sources $22.2M)
    Stage
    Growth stage; \~$17.1 million ARR
    Report version: Oct 21, 2025

    1. Products/Services & Features

    • Main Offerings:

      • Software Catalog - Centralized system for cataloging and maintaining software components, services, APIs, and infrastructure
      • Standards - Feature for defining, enforcing, and monitoring software quality and operational requirements with automated health checks
      • Self-Service Actions - Capability for engineering teams to perform common tasks independently through customizable actions and templates
    • Feature Breakdown: AI-powered service catalog enrichment; Component relationship mapping; Standards enforcement with automated checks; Self-service actions and workflows; Custom data models; 50+ out-of-the-box integrations; MCP (Model Context Protocol) server for AI assistant integration; Real-time context for GitHub Copilot and other LLMs; Audit trails and compliance tracking (Departments: Platform Engineering, DevOps, SRE, Engineering Leadership)

    • Business Industry Gearing: High - Specifically designed for technology companies with complex microservices architectures

    2. Security & Compliance

    • Certifications: SOC2 Type 2 certified, GDPR compliance implied through enterprise-grade practices; ISO 27001 not confirmed

    • Vendors/Tools: Cloudflare, Amazon S3, Google Cloud CDN, Amazon CloudFront, Amazon Route 53

    • Risk Profile:

      • Breaches: No known or recent security breaches reported
      • Features: Detailed audit trails; Automated compliance checks; Role-based access control (RBAC); Data governance capabilities; Secure integrations with third-party tools

    3. User Feedback & Adoption

    • Aggregated Reviews: ~4.6/5 on G2; Positive reviews on Capterra

      • Pros: Centralized visibility of system health and ownership; Deep integration capabilities with operational tools; Real-time insights and proactive issue detection; Enhanced developer productivity; Responsive customer support
      • Cons: Steep learning curve for new teams; Requires continuous configuration and management; High configurability can introduce errors if not carefully managed; Occasional minor technical issues
    • Adoption Insights:

      • Adoption Ease: Moderate - Requires initial setup and configuration but becomes easier with ongoing management
      • Adoption Cultural Fit: High - Aligns well with DevOps, SRE, and platform engineering cultures; Emphasizes developer autonomy and self-service
    • Metrics: Strong adoption among medium-to-large engineering teams; Users who invest in setup report high value

    • Barriers: Learning curve; Configuration workload; Need for ongoing maintenance; Requires organizational buy-in for service ownership practices

    4. Monetization & Business Model

    • Revenue Model: SaaS subscription with custom enterprise pricing

    • Pricing: Custom enterprise plans; No publicly listed per-user pricing; Contact for quote (Sources: https://www.opslevel.com/pricing)

    • Market Context:

      • TAM: Internal Developer Platform market; DevOps and SRE tooling market
      • Growth Stage: Growth - IDP market expanding rapidly; AI integration driving new adoption

    5. Leadership & Recent Developments

    Name Description LinkedIn X Account
    John Laban CEO & Co-Founder; Former Director of Software Architecture at PagerDuty; Early employee and engineer at PagerDuty; Experienced in scaling engineering teams and building developer-focused platforms https://www.linkedin.com/in/john-laban Not available
    Kenneth Rose CTO & Co-Founder; Former early engineer at PagerDuty; Leads technology and engineering vision; Experienced in building scalable systems and DevOps infrastructure https://www.linkedin.com/in/kenneth-rose Not available
    Rob Asscherick VP, Customer Success; Leads customer success and support operations; Focuses on customer adoption and value realization https://www.linkedin.com/in/robertasscherick Not available
    • Key Metrics Update:

      • Funding: Series A - $15 million (March 2022); Lead investor: Threshold Ventures
      • Employee Growth: Actively hiring across Customer Support, Sales, Engineering, and Product
    • News/Trends:

      • News Launch: MCP (Model Context Protocol) server launch enabling AI assistant integration with GitHub Copilot and Claude; Component Relationship feature for improved service modeling
      • News Partnerships: Integrations with New Relic, Auth0/Okta, Slack, PagerDuty, Datadog, GitHub, AWS, Google Cloud
      • News Funding: Series A funding of $15 million in March 2022; Total funding ~$20 million
      • News Challenges: Market education around IDP adoption; Competition from other platform engineering tools

    6. Target Audience & Use Cases

    • Target Market: Enterprise and mid-market technology companies with complex engineering ecosystems

    • Target Users & Personas: Platform engineers, SREs, DevOps professionals, engineering leadership, developers

    • User Experience Level: Intermediate to Advanced - Requires understanding of microservices, DevOps practices, and service ownership

    • Key Use Cases:

      • Platform Engineering - Unify tools and workflows, automate standards enforcement, support service templates
      • SRE & Reliability - Maintain software health, automate reliability checks, monitor system health trends
      • Developer Experience - Centralize documentation, reduce friction, enable self-service actions

    7. Impact & Recommendations

    • Measurable Outcomes:

      • Workflow Improvements: Reduces context switching; Automates service ownership tracking; Enables self-service workflows; Centralizes operational knowledge; Improves incident response time
      • ROI Examples: Faster incident response through centralized visibility; Reduced time spent hunting for service ownership information; Improved developer velocity through self-service actions; Automated compliance and standards enforcement
    • Fit Assessment: Excellent fit for engineering-focused organizations with 100+ engineers; Strong fit for companies prioritizing developer experience and operational excellence

    • Custom Rec Flags:

      • Priority ICP: Mid-market to enterprise SaaS companies; Companies with 100+ engineers; Organizations with complex microservices architectures
      • Short Term Goals: Expand AI capabilities through MCP integration; Grow customer base in enterprise segment; Enhance platform customization options

    8. Data Sourcing Notes

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