Last verified Oct 21, 2025
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    Quantive Copilot

    Strategy & Corporate Development

    OperationsOKRManagementStrategySaaS
    Function:Strategy & Corporate Dev
    Subfunction:OKR/Goal Management
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    Founded
    2015
    Employees
    100+
    Funding
    ~$161M total
    Stage
    $105.7 million revenue; Acquired (operating), acquired by WorkBoard
    Report version: Oct 21, 2025

    1. Products/Services & Features

    • Main Offerings:

      • Quantive StrategyAI - AI-powered OKR and goal management platform
      • Strategy execution and performance tracking
      • Real-time visibility and predictive insights for decision-making
    • Feature Breakdown: OKR creation and tracking, AI-guided strategy recommendations, real-time dashboards, performance scorecards, cross-functional alignment tools, automated progress tracking, integration with business systems (Departments: Strategy & Operations, Executive Leadership, HR/People Operations, Product Management, Finance)

    • Business Industry Gearing: Enterprise SaaS, mid-market to large organizations (100-50,000+ employees)

    2. Security & Compliance

    • Certifications: SOC 2 Type 1 certified, ISO 27001 certified, CSA Star certification

    • Vendors/Tools: Skoda Minotti (SOC 2 audit firm)

    • Risk Profile:

      • Breaches: No known breaches reported
      • Features: SOC 2 Type 1, ISO 27001, GDPR compliant, audit trails, privacy policy published

    3. User Feedback & Adoption

    • Aggregated Reviews: No verified ratings found on G2, Capterra, or Gartner for 'Quantive Copilot' specifically

      • Pros: Strong security compliance, enterprise-ready features, AI-guided decision making, real-time visibility, cross-functional alignment capabilities
      • Cons: Limited public review data available; product confusion with other 'Copilot' offerings; recent acquisition by WorkBoard may impact product roadmap
    • Adoption Insights:

      • Adoption Ease: Moderate - requires organizational change management for OKR adoption; integration with existing systems needed
      • Adoption Cultural Fit: High for organizations with strategic agility focus; requires buy-in from executive leadership and cross-functional teams
    • Metrics: Not publicly available

    • Barriers: Organizational resistance to OKR methodology, integration complexity, training requirements, cost of implementation

    4. Monetization & Business Model

    • Revenue Model: SaaS subscription-based, per-user monthly or annual billing

    • Pricing: Teams Plan: $9/user/month; Business Plan: Custom quote; Enterprise Plan: Custom quote with premium services (Sources: Quantive pricing page, Capterra, Vendr marketplace)

    • Market Context:

      • TAM: Strategy execution and OKR management market estimated at multi-billion dollar TAM
      • Growth Stage: Growth stage; OKR adoption accelerating in enterprise market

    5. Leadership & Recent Developments

    Name Description LinkedIn X Account
    Carmine Visconti Chief Executive Officer (CEO) - Promoted from CFO in October 2023
    Ivan Osmak Co-founder, Board Member - Founded Quantive (formerly Gtmhub) in 2015 https://www.linkedin.com/in/ivan-osmak
    Bo Pedersen Co-founder, Chief Strategy Officer (CSO)
    • Key Metrics Update:

      • Funding: Series C: $120 million (largest in category history); Total funding: $159 million
      • Employee Growth: Grew to 100+ employees globally before acquisition by WorkBoard in May 2025
    • News/Trends:

      • News Launch: Rebranded from Gtmhub to Quantive in 2022; launched Quantive StrategyAI with AI-powered features
      • News Partnerships: Acquired by WorkBoard in May 2025 to strengthen strategy execution capabilities
      • News Funding: Series C funding of $120 million; Total raised: $159 million across multiple rounds
      • News Challenges: Integration with WorkBoard post-acquisition; market competition from other OKR platforms

    6. Target Audience & Use Cases

    • Target Market: Mid-market to enterprise organizations (100-50,000+ employees) prioritizing strategic agility and data-driven execution

    • Target Users & Personas: Chief Strategy Officers, Executive Leadership, Department Heads, Strategy & Operations Teams, HR/People Operations, Product Managers

    • User Experience Level: Intermediate to Advanced - requires understanding of OKR methodology and strategic planning

    • Key Use Cases:

      • Enterprise-wide OKR alignment and tracking across multiple departments and business units
      • Real-time strategy execution monitoring with predictive insights for course correction
      • Cross-functional collaboration and accountability through transparent goal tracking and performance scorecards

    7. Impact & Recommendations

    • Measurable Outcomes:

      • Workflow Improvements: Reduces manual OKR management overhead, accelerates strategy-to-execution cycle, improves cross-functional visibility, enables data-driven decision making
      • ROI Examples: Median annual cost: $56,700; ROI through improved strategic alignment, faster execution, reduced manual reporting, enhanced accountability
    • Fit Assessment: Excellent fit for organizations with 100+ employees, strategic agility focus, and need for enterprise-scale OKR management

    • Custom Rec Flags:

      • Priority ICP: Enterprise SaaS companies, tech scale-ups, global organizations with complex multi-department structures
      • Short Term Goals: Expand enterprise adoption, integrate AI-powered features, strengthen post-WorkBoard acquisition integration

    8. Data Sourcing Notes

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