Peec AI

TL;DR. Peec AI is a Berlin company that sells AI search analytics. The product tracks how AI answers show, rank, and describe a brand. Marketing teams, search engine optimization (SEO) teams, brands, and agencies use it. Brand plans start at $95 per month.

SOC 2 Type II is an audit report on security controls over a period of time. Peec AI says it holds this report. Chiri did not review it.

At a Glance

Peec AI describes its product as "AI search analytics for marketing teams" (source). The product measures brand visibility, position in AI answers, and sentiment (source). Sentiment means how positively an AI answer describes a brand. The product also shows which sources AI models cite (source).

Peec AI puts itself in the category "AI search analytics / AI visibility / Generative Engine Optimization (GEO)" (source). GEO means work that improves how a brand appears in AI-generated answers.

Peec AI states that its founders started the company in Berlin in 2025 (source). It states that it launched in February 2025 (source). Its three founders met in Antler's Berlin Winter 2024 cohort (source). Marius Meiners is a founder and Chief Executive Officer (CEO). Daniel Drabo is a founder and Chief Revenue Officer (CRO). Tobias Siwonia is a founder and Chief Technology Officer (CTO) (source).

Peec AI names Berlin, Germany, as its headquarters (source). Its careers page also lists a New York office in Chelsea (source).

On November 18, 2025, Peec AI announced a $21 million Series A funding round (source). A Series A is an early main funding round. Singular led the round. Antler, Combination VC, identity.vc, and S20 also took part. Peec AI said that total funding was then $29 million. TechCrunch reported the same round, lead investor, and participants (source).

The funding total is not clear. The careers page says "$40M" (source). The AI instructions page says "~$29M total to date" (source). The reviewed sources do not explain the difference.

The team size is also not clear. FTE means full-time equivalent, a measure of staffing. A LinkedIn post by Marius Meiners says Peec AI "crossed 100 FTEs" (source). The careers page says "around 70+ people" (source). Neither source gives a date.

A repository is a stored set of code files. A GitHub organization is a shared account for code projects. Peec AI's GitHub organization lists one public repository, peec-mcp-skills (source).

Who It's Built For

Peec AI says its customers are "4,000+ marketing teams, brands, and agencies" (source). This number comes from the vendor.

Peec AI materials describe several uses. Users can compare their brand with competitors (source). Users can find the sources that shape their visibility (source). Users can monitor how AI describes a brand identity (source). Agencies can run all clients from one account with automated weekly reports (source).

Peec AI matches its agency plans to agency size (source):

• Growth is "For boutique agencies managing 3-10 clients".

• Scale is "For established agencies managing 11-25+ clients".

• Comprehensive is "For enterprise agencies serving global brands".

Users can filter visibility data by model, country, and prompt tags (source). In a Peec AI case study, the agency Mint Position describes client work across 5 continents (source). The case study names Singapore, the U.S., and South Africa.

Unknown: the reviewed evidence does not show how customers divide by company size, industry, or region.

Adoption & Sentiment

OMR Reviews lists Peec AI at 4.8 from 18 reviews (source). OMR gives 95% for ease of use and 96% for customer support. It gives 97% for requirement fit and 93% for setup.

OMR reviewers praise the clear interface and fast dashboards (source). OMR reviewers also praise the support team. Some OMR reviewers say onboarding is complex at first (source). Some OMR reviewers say the suggested prompts are of poor quality.

Other review sites give little data. On 5 November 2025, Profound reported that Peec AI had one G2 review (source). Profound is a competitor. AirOps reported no user reviews on Capterra, based on a check on November 9, 2026 (source). AirOps is also a competitor. This report could not read the current G2, Capterra, TrustRadius, or Trustpilot pages.

Peec AI's reviews page says more than 4,000 teams use the product (source). This number comes from the vendor.

Peec AI case studies report customer results. These results come from the vendor. Merge reports a "7x increase in demo requests from AI search" (source). Merge also reports a "10x boost in LLM search traffic". An LLM (large language model) is the type of AI model that writes answers in AI search tools. Radyant reports a "5x increase in SEO + AI search leads" for Planeco Building (source).

Product Lineup

Peec AI is a platform that tracks brand performance on AI search platforms (source). It tracks visibility, position, sentiment, and share of voice every day against competitors (source). Share of voice means a brand's portion of all mentions. Source analytics shows which sources AI answers use. The platform also includes source analytics and citation share (source).

Citation share means a source’s portion of citations in AI answers.

The pricing page lists more features (source):

• Competitor, topic, and prompt suggestions.

• Personas, sub-brand tracking, and regions and languages. A persona is a sample user profile for prompts. Sub-brand tracking measures brands within a parent brand.

• Automated reporting and shareable dashboards.

Brand Perception scores brand attributes (source). It also groups "Recurring arguments AI raises against your brand" into Objections. The Starter plan does not include Objections.

The robots.txt file tells bots which pages they can visit. A status code reports the result of a web request. A bot crawls a site when it visits and reads pages. Agent analytics reports visits from AI bots. A crawlability audit checks whether bots can visit and read a site’s pages.

Agent analytics includes a crawlability audit (source). The audit shows which of 40+ AI bots the site's robots.txt allows, partially allows, or blocks. Crawl insights show which AI bots visit which pages, how often, and the status code returned.

A CSV file is a text file that stores table data. AI Shopping accepts a product catalog from Shopify or as a CSV file (source). It reports visibility, position, and a metric named "Win rate" for each product.

AI referrals connects to Google Analytics (source). It reports sessions, engagement, conversions, and revenue from AI assistants. A conversion is a goal action, such as a purchase. It divides these by assistant, landing page, country, and device. Peec AI says "Google AI Overviews and AI Mode are classified as Organic Search" in Google Analytics. Chiri infers that this classification can cause Google Analytics to report less AI traffic than actually occurs.

Brand plans list these prices (source):

• Starter: $95 per month, 50 prompts.

• Pro: $245 per month, 150 prompts.

• Advanced: $495 per month, 350 prompts.

• Enterprise: custom price.

Starter, Pro, and Advanced each include 3 active models (source). The table shows unlimited prompts and models for Enterprise. The same page also says Enterprise covers "Up to 26 LLM models tracked". The page does not explain this difference.

Agency plans list Essential at $245, Growth at $495, and Scale at $795 per month (source). Comprehensive has a custom price. Agency prices change with the number of credits and with monthly or annual billing. Credits are units of usage in agency plans.

The API (application programming interface) lets developers get platform data with their own code (source). An endpoint is a web address that accepts an API request. All endpoints return data in JSON format. JSON is a text format for structured data. REST is a design style for APIs that use standard web requests. The homepage calls it a "REST API" (source).

Starter does not include the API (source). Pro, Advanced, and Enterprise include it.

MCP (Model Context Protocol) is a standard way for AI tools to connect to outside data. The MCP server sends Peec AI data into AI tools (source). It works with Claude, Cursor, VS Code, Windsurf, and others. Looker Studio is a Google tool for reports and dashboards. A connector transfers data between tools. Peec AI also lists Google Analytics and a Looker Studio connector as integrations (source, source).

Peec Agent is an AI tool that performs tasks in Peec AI. Peec AI introduced Peec Agent and redesigned actions (source). The post gives no launch date. The Nov 5, 2026 changelog adds scheduled agent routines (source). It adds new connectors, such as Wix, Cloudflare API, and Framer. It adds Google Search Console data and checks that assess whether AI agents can use a website.

Unknown: the reviewed sources do not confirm mobile or desktop apps.

The pricing page does not define how it calculates "Win rate".

Tags & Categories

• AI search analytics: Peec AI uses this label for its product (source).

• GEO tool: Peec AI calls itself "a GEO tool" (source). It measures AI visibility and shows the sources likely to change it. It does not write or publish content.

• Brand visibility, position, and sentiment: the homepage lists these key metrics (source).

• Marketing teams, search engine optimization (SEO) teams, brands, and agencies: Peec AI names these users (source, source).

• ChatGPT and Perplexity: Peec AI lists both as platforms in every plan (source).

• Looker Studio and MCP: Peec AI offers both connections (source).

Trust & Compliance Posture

Peec AI says it "holds a SOC 2 Type II report from an independent auditor" (source). SOC 2 Type II is an audit report on security controls over a period of time. Peec AI says sales can share the report under an NDA (non-disclosure agreement). This report did not review the SOC 2 report. Deepsmith published an article dated Oct 26. Deepsmith said its research on September 29, 2026, "could not verify a SOC 2 or ISO 27001 report" (source).

Peec AI states that "ISO 27001 certification is in progress" (source). ISO 27001 is a standard for information security management.

The privacy policy says Peec AI aims to comply with the EU GDPR (source). GDPR is the EU General Data Protection Regulation. HIPAA is a U.S. law that protects health information. The reviewed official sources do not show HIPAA status.

The privacy policy says Google servers store and process core data (source). It lists PostHog (Cloud EU) for in-app usage statistics. Another part of the same policy says "Our PostHog instance is located in the USA". The policy does not explain this difference.

Your content stays stored until you delete it or ask to delete your account (source). Deleted data "might remain for a short period in backups".

Peec AI last updated the DPA (data processing agreement) on Oct 19, 2026 (source). It lets Peec AI use AI responses, public content, and derived data for its own purposes. These purposes include "cross-customer analyses, and developing and training its models".

The DPA also lets Peec AI use personal data in Customer Data to "evaluate, develop and train" its models (source). DPA Section 2.5 describes this use. It states that the privacy policy governs this processing. DPA Section 10.2 controls data return and deletion after the agreement ends. Section 10.2 applies to this data unless Peec AI removes information that identifies people.

The DPA says Peec AI will tell the customer "without undue delay" about a Personal Data Breach (source).

Special Categories of Personal Data are sensitive data types, such as health data. The DPA prohibits Special Categories of Personal Data and other Prohibited Data (source). Peec AI defines Prohibited Data in its Terms of Service. The DPA calls certain AI systems "restricted" based on their provider’s country and data-transfer safeguards. These include providers in countries without an adequacy decision, unless Peec AI establishes the required safeguards. An adequacy decision recognizes sufficient data protection in a country.

Customers must not put personal data in prompts to "restricted" AI systems. Peec AI says it "is working on a tool to verify prompts". It says it will not run an unverified prompt against a restricted system.

Single sign-on lets users log in with one company account. Peec AI says it is "Available on Enterprise" (source).

Unknown: the reviewed text did not show the auditor name, audit period, encryption details, or backup terms. A buyer must ask for these items.

Monetization & Business Model

Peec AI sells subscription plans for brands and for agencies (source, source). Brand prices depend on the number of prompts and models (source).

Brand plans list these prices (source):

• Starter: $95 per month, 50 prompts.

• Pro: $245 per month, 150 prompts.

• Advanced: $495 per month, 350 prompts.

• Enterprise: custom annual price.

Agency plans list these prices with monthly billing (source):

• Essential: $245 per month, 10,000 credits.

• Growth: $495 per month, 25,000 credits.

• Scale: $795 per month, 65,000 credits.

• Comprehensive: custom price, unlimited credits, annual.

With annual billing, Essential is $205, Growth is $420, and Scale is $675 per month (source). Peec AI states a 15% discount for annual billing (source).

The self-serve page offers a free trial (source). The page does not state the trial length or payment-card terms. A pitch project lets an agency show the product to a prospective client. Every agency plan includes free 7-day pitch projects (source).

On November 18, 2025, Peec AI reported $4M+ ARR (source). ARR means annual recurring revenue. Peec AI reported 1,300+ brands and agencies that started to use the product from February 2025 onward. It reported 300+ new customers per month. TechCrunch also reported more than $4 million ARR and 1,300 companies and agencies (source).

Peec AI announced a $21 million Series A funding round on November 18, 2025 (source). It said total funding was then $29 million.

Impact & Recommendations

Peec AI reported $4M+ ARR and 1,300+ brands and agencies by November 18, 2025 (source). A LinkedIn post by Marius Meiners says "more than 1,400 customers" and "$4m in ARR" (source). The post has no clear date. The customer counts do not agree.

TechCrunch reported that Peec AI crossed $10 million in annualized revenue (source). The article URL dates it May 23, 2026. TechCrunch says it saw and verified internal dashboard data.

A data pipeline is a system that collects and processes data. Peec AI says its data pipeline is proprietary (source). TechCrunch reported that Peec AI bought unprocessed sets of requests to AI tools and filtered them (source).

TechCrunch named Profound and OtterlyAI as competitors in November 2025 (source). TechCrunch also said SEO dashboards added AI tracking. A Series D is a later main funding round. On Sept. 15, 2026, Profound announced a $180 million Series D at a $1.8 billion valuation (source). Profound said it serves over 1,000 enterprise brands.

Profound described AI Marketer and Agents as AI tools that research, write, and report.

Semrush offers an AI Visibility Toolkit next to its SEO tools (source).

Peec AI surveyed 700 marketing decision-makers (source). The survey covered the United States, United Kingdom, and Germany. Of the respondents, 89% increased AI search spending over the past year. Also, 24% said they can already prove ROI (return on investment). And 33% named rapid platform changes as a barrier to more spending. This is a vendor survey.

Recommendations:

• Start with Starter at $95 per month to test the product (source). It includes 50 prompts, 3 models, daily tracking, and unlimited users.

• Choose Pro or higher if you need API access (source).

• Get the SOC 2 Type II report under an NDA (non-disclosure agreement) before an enterprise purchase (source).

• Read DPA Section 2.5 about model training before you upload personal data (source).

• Ask for retention, profitability, and independent ROI data. This report did not find these items.

Who's Behind It

Peec AI names Daniel Drabo, Marius Meiners, and Tobias Siwonia as managing directors (source). The three founders met in Antler's Berlin Winter 2024 cohort (source).

Marius Meiners is co-founder and CEO (source). Invest in Berlin reports that he moved from professional esports to PwC's Venture Deals practice (source).

Tobias Siwonia is co-founder and CTO (source). Invest in Berlin reports that he co-founded multiple AI startups (source). It reports that he led engineering at Lovoo and Zapp.

Daniel Drabo is co-founder and CRO (Chief Revenue Officer) (source). Invest in Berlin reports that he studied law at Humboldt University (source). It reports that he founded a legaltech startup.

Malte Landwehr is CPO (Chief Product Officer) and CMO (Chief Marketing Officer) at Peec AI (source). He was Vice President (VP) of SEO at idealo. He was VP of Product at Searchmetrics. The sources do not give his start date.

The careers page says the team is "around 70+ people" (source). A post by Marius Meiners says "We have crossed 100 FTEs" (source). Neither source gives an exact date.

Peec AI states that its ethos is "care, authenticity, and craft" (source).

Chiri Analysis

Chiri Score: 70/100

Verdict

Best for:

• Marketing, SEO, and brand teams that need to track brand visibility in AI answers

• Agencies that manage AI search reports for many clients

• Teams that want public, self-serve prices from $95 per month

• Data teams that need API or MCP access to visibility data on Pro or higher plans

Not for:

• Buyers that need a tool that writes or publishes content

• Organizations that need confirmed HIPAA status

• Buyers that need ISO 27001 certification now

• Teams that cannot accept DPA terms that permit model training on some customer data

• Teams that need native mobile or desktop apps, because the sources do not confirm them

Head-to-head

Frequently Asked Questions

What does Peec AI do?

Peec AI measures how a brand appears in AI-generated answers. It tracks visibility, position, sentiment, cited sources, and share of voice. Sentiment means how positively an AI answer describes a brand. Share of voice means a brand's portion of all mentions. Peec AI measures visibility, but it does not write or publish content.

Is Peec AI SOC 2 compliant?

Peec AI says it holds a SOC 2 Type II report from an independent auditor. SOC 2 Type II is an audit report on security controls over a period of time. Peec AI says its sales team shares the report under an NDA (non-disclosure agreement). Chiri did not review the report. Peec AI states that ISO 27001 certification is in progress.

How much does Peec AI cost?

Brand plans cost $95 per month for Starter, $245 for Pro, and $495 for Advanced. These plans include 50, 150, and 350 prompts. Enterprise has a custom annual price. Agency plans cost $245, $495, and $795 per month with monthly billing. Peec AI states a 15% discount for annual billing.

Does Peec AI have a free trial?

Yes. The self-serve page offers a free trial. The page does not state the trial length or payment-card terms. Every agency plan includes free pitch projects that run for seven days.

Who are Peec AI's competitors?

TechCrunch named Profound and OtterlyAI as Peec AI competitors in November 2025. Semrush also offers an AI Visibility Toolkit next to its SEO tools. TechCrunch reported that SEO dashboards added AI tracking.

Is Peec AI good for enterprise?

Peec AI has some enterprise features, but buyers must check open items. Single sign-on is available on the Enterprise plan. Peec AI says its sales team shares the SOC 2 Type II report under an NDA. Chiri found no customer-facing audit-log feature. Buyers must ask for encryption, backup, and audit-period details.

Does Peec AI use customer data to train models?

The DPA (data processing agreement) permits some model training. Peec AI can use AI responses, public content, and derived data to develop and train its models. The DPA also permits use of personal data in Customer Data for model evaluation, development, and training. Read DPA Section 2.5 before you upload personal data.

How fast is Peec AI growing?

Peec AI reported $4M+ ARR in November 2025. ARR means annual recurring revenue. TechCrunch reported that Peec AI crossed $10 million in annualized revenue by May 23, 2026. TechCrunch said it saw and verified internal dashboard data. The total funding figure is unclear. Sources give $29 million and $40 million.

---

Reviewed by Chiri Atlas Research Desk (AI Tooling Analyst) on 2026-11-11.

---

Research sources

• https://jobs.ashbyhq.com/peec/1701ea88-9974-4e84-a69e-882b9ed5e36b

• https://peec.ai/authors

• https://peec.ai/blog/how-sixt-increased-ai-citations-of-its-partner-listings-by-320

• https://peec.ai/blog/pricing-update

• https://peec.ai/comparison/peec-vs-profound

• https://peec.ai/product/agent