tab
Consumer AI assistants for everyday tasks
Contents
TL;DR. Tab is a consumer artificial intelligence (AI) assistant. Users message it through iMessage or WhatsApp. It browses websites, places phone calls, creates files and media, and completes purchases after user approval.
Terrasoft, Inc. operates the service. Tab is in private beta and lists no public pricing. As of November 6, 2026, Assistant Benchmark lists Tab at 7.9 overall. Earlier October reviews reported 5.9 and 6.3.
Company Snapshot
Tab is a messaging assistant. Its official website says the product is in private beta and accepts waitlist signups (tab.bot). Terrasoft, Inc. operates the service, according to Tab's terms (terms).
The website describes browser and website work, phone calls, and file and media creation (tab.bot). It also describes purchases that need user approval (tab.bot). Its example tasks include booking a flight and changing a hotel reservation.
PDF means Portable Document Format. TechFundingNews reports PDF conversion and replacement-part ordering as examples from Tab’s website (TechFundingNews).
TechCrunch placed Tab among consumer AI assistants for everyday tasks (TechCrunch). TechCrunch reported that Brennan Erbz, Stafford Schlitt, and Ammar Amdani started work on Tab earlier in 2026. It named SV Angel, Valar Ventures, and American Spirit as investors in the round. TechCrunch also reported that Tab declined to share exact funding details (TechCrunch).
Tab publishes terms, privacy, and security pages (terms, privacy, security). The company's headquarters location and headcount are unknown. This review could not access the Crunchbase source.
User Feedback & Adoption
SourceForge lists three user reviews, with an overall rating of 4.0/5 (SourceForge). One review, posted October 8, 2026, praised ease of use. A review edited October 11, 2026 praised completed tasks and video creation (SourceForge). A third reviewer posted on October 21, 2026. That reviewer said serious performance issues prevented reliable use. The reviewer also said support did not answer a follow-up (SourceForge).
One reviewer said they would be careful about how much access to give Tab (SourceForge).
Sarah Ohlson wrote on LinkedIn that she was still hesitant to share payment information. She said she wanted to read more reviews before linking a credit card (LinkedIn).
Assistant Benchmark is a website that tests and ranks AI assistants. Earlier reviews reported different scores for October 2026 tests.
BigGo reported tests on October 7-8 that used 97 messages (BigGo). BigGo reported an Assistant Benchmark score of 5.9 for Tab. This score ranked 21st. It reported 10 for phone-call tasks and 3 for restaurant booking.
Carly's October 20, 2026 review cited Assistant Benchmark runs from October 7 to 14, 2026 (Carly). Carly reported 6.3 overall.
As of November 6, 2026, Assistant Benchmark lists Tab at 7.9 overall and ranks it 12th. It identifies phone calls and permissions as Tab’s strongest areas. The profile covers 8 of 15 test dimensions. This review did not establish the date of Tab’s latest benchmark test. These current results differ from the earlier October reviews.
Current benchmark profile · Current rankings
Carly reported these October category scores: calls 10, travel 5, purchasing 4, and online tasks 3.
TechCrunch reported Amdani's statement that Tab grew mostly through user recommendations (TechCrunch). The article gave no user or customer counts. Tab's homepage labels the product a private beta (tab.bot).
Leadership & Team
TechCrunch names Brennan Erbz, Stafford Schlitt, and Ammar Amdani as Tab's founders. It says they began work on Tab earlier in 2026 (TechCrunch).
TechFundingNews attributed the information about Erbz's background to the company. Erbz was an early machine-learning engineer at Snap and founded Hashletes (TechFundingNews). The outlet says Schlitt "brings startup operating and growth experience." It reports that Amdani co-founded Adapt Ventures and built an e-commerce business.
Tab's Terms of Use took effect September 2, 2026. They state that Terrasoft, Inc. operates Tab (terms). TechCrunch quotes Amdani: "Capability is table stakes. Trust is the product." (TechCrunch).
The reviewed sources do not show current executive titles, board members, advisors, or team size.
Products & Features
TechFundingNews reports that Tab uses its own computer and browser (TechFundingNews). It reports support for messages, photos, screenshots, PDFs, and videos. It also reports business calls, waiting on hold, and results in the same message thread. Tab’s terms describe browsing, files, media, and connected services (terms).
Tab’s homepage shows orders and bookings after user approval (tab.bot). The terms call payment and wallet features limited beta features. These features may not be available to every user (terms). The terms say checkout locks the merchant, items, recipient, currency, total, payment destination, and a short deadline. The terms name Gmail, Calendar, Slack, GitHub, Linear, and Notion as examples of connected services.
TechCrunch describes access through iMessage or WhatsApp (TechCrunch). Tab's September 2026 update log lists several additions (updates). These include WhatsApp support, group chats, and connected-app actions. They also include web pages under sites.tab.bot, sixteen media services, and live call listening. According to the log, users can choose Messages or WhatsApp at signup. They can add the other channel later in Settings.
The reviewed pages list no price. The terms say joining the waitlist does not guarantee pricing (terms). API means application programming interface, a way for software to connect to the service. Whether Tab offers a public developer API is unknown.
Market Impact
Tab's homepage describes several capabilities (tab.bot). These include task requests by message, browser work, calls, files, and purchases with approval. The homepage also shows private beta access.
TechCrunch reported that Tab publicly launched in October 2026 at a $300 million valuation (TechCrunch). TechCrunch named SV Angel, Valar Ventures, and American Spirit as investors. Tab did not disclose the exact funding amount. Amdani described growth as mostly through user recommendations.
Other assistants publish their own details. Poke lists a free plan, Pro at $19 per month, and Ultra at $199 per month (Poke). Poke's release notes say Ultra at $199/month includes Poke Human (Poke release notes). Instinct says users can text or call it (Instinct). It says Instinct uses a phone and computer the way a person does. Folk's free plan lists 100 messages a day and 10 minutes of calls a week (Folk).
Scoped access limits each action to the data and permissions that the task needs. Tab's security page describes scoped access and checks on approved transactions (security). It also describes fail-closed behavior. This means an action stops when authority or the outcome is uncertain. The reviewed homepage lists no pricing, so a direct price comparison is not possible (tab.bot).
Security & Compliance
Tab lists August 21, 2026 as its latest Security page review date (security). The Privacy Policy and Terms of Use took effect September 2, 2026 (privacy, terms).
The Security page describes sign-in and access (security). Sign-in starts with a code sent to a verified mobile number. Cookies store browser session information.
HTTPS means Hypertext Transfer Protocol Secure. It encrypts web connections.
The Secure cookie setting restricts cookies to HTTPS connections. HttpOnly prevents website scripts from reading cookies. SameSite limits when browsers send cookies between sites. Tab’s sessions use these three cookie settings.
Tab stores a keyed hash, a value calculated with a secret key. It does not store the reusable session token, which proves a session’s identity.
Tab ties each user’s tasks, conversations, browser sessions, credentials, and execution permissions to that user. Credentials let a user access a service. Tab rejects unknown tools. Tab requires explicit permission for each connected-app change.
AES-256-GCM is an encryption method that protects stored data. Tab says this method protects saved website credentials. A 256-bit key stays outside the systems that run the AI (security). The Privacy Policy says the planning AI receives a credential reference that hides the password (privacy). Users send card details through a private, time-limited enrollment link to an isolated vault. Tab designs the main application to receive only a safe card reference and limited display information.
Enrollment links are single-purpose and expire after 10 minutes (security).
Checkout locks the user, task, merchant, cart, recipient, currency, and exact total (security). It also ties approval to payment-frame origins, the card, browser session, and deadline. A payment-frame origin identifies the website that hosts a payment form. Changed terms or uncertain outcomes block an automatic retry (security, terms). The Privacy Policy calls wallet and automated checkout limited beta features (privacy).
The policy says Tab does not sell personal information (privacy). It keeps data as long as reasonably needed and states no fixed retention periods. Tab processes messages, files, browser activity, connected-account activity, and transaction details. Amdani told TechCrunch that Tab never uses user data to train AI (TechCrunch). The Privacy Policy does not expressly state that promise. The Terms license user content to provide, secure, maintain, and improve the service (terms).
SOC 2 means System and Organization Controls 2. Its reports assess controls that protect data. ISO 27001 is a standard for information security management. HIPAA is a US health-data privacy law. The reviewed pages name no SOC 2, ISO 27001, or HIPAA certification.
They also name no independent audit. Data residency identifies where a service stores data. Data-at-rest encryption protects stored data. The pages do not specify data residency or general data-at-rest encryption.
They do not mention single sign-on, role-based access controls, or audit logs. Single sign-on (SSO) lets users access services through one account. Role-based access controls assign permissions by job role. Audit logs record system and user actions.
The pages show no breach disclosure. This review did not establish that no incident occurred (security).
Classification
Category: consumer AI assistant that works through messages (tab.bot, TechCrunch).
Capabilities: research, files and media, web browsing, connected services, and phone calls (terms). Purchases and payments are available where Tab enables them.
Integrations: Gmail, Calendar, Slack, GitHub, Linear, and Notion, named as examples (terms).
Stage: private beta (terms).
Best-Fit Users
TechCrunch describes Tab as a consumer AI assistant for everyday tasks (TechCrunch). Users reach it through iMessage or WhatsApp. The site labels access as private beta (tab.bot). The terms say access is personal. Users may not sell, transfer, or share access (terms). Users must be at least 18 or the age of legal majority where they live.
They must also have an authorized mobile number.
TechFundingNews reports examples that include flights, hotel changes, PDF conversion, and replacement parts (TechFundingNews). It reports calls to hotels, doctors’ offices, and suppliers. Tab’s homepage shows restaurant bookings and photo and video edits (tab.bot). The terms describe files and media (terms). Purchases need user approval. The reviewed sources do not establish invoice-payment support.
TechCrunch cited grocery ordering and birthday gift research as examples (TechCrunch).
Amdani said Tab grew mostly through user recommendations. A separate site, workspace.tab.bot, describes an AI creative workspace (workspace). That workspace is distinct from the messaging assistant. Company-size fit, industry adoption, and target geography are unknown.
How It Makes Money
Tab's website says the assistant is in private beta and invites visitors to join a waitlist (tab.bot). The Terms of Use took effect September 2, 2026 (terms). They say joining the waitlist does not guarantee access, timing, pricing, or availability. Payment and wallet features are limited beta features. They may not be available to every user. A merchant of record accepts legal responsibility for the sale and payment.
The Terms exclude that role unless Tab clearly states otherwise.
The workspace pricing page lists Free, Mini (from $40/month), Pro (from $80/month), and Enterprise plans (workspace pricing). This review did not confirm whether these plans cover the messaging assistant.
On October 7, 2026, TechCrunch reported a $300 million valuation (TechCrunch). Tab declined to share exact funding details. Amdani described growth as mostly through user recommendations. The assistant's revenue model, revenue, and paid-user figures are unknown.
Chiri Analysis
Chiri Score: 42/100
| Dimension | Score | Rationale |
|---|---|---|
| Enterprise readiness | 15/100 | Access is personal and users cannot transfer it. Reviewed pages show no SSO, role-based access, audit logs, or certifications. |
| Security posture | 55/100 | Tab describes controls for saved credentials and approved purchases. It cites no audit, certification, or fixed retention periods. |
| Product depth | 62/100 | Tab covers browsing, calls, files, media, and approved payments. Assistant Benchmark lists 7.9 overall as of November 6, 2026. Its profile covers 8 of 15 test dimensions. |
| Momentum | 58/100 | TechCrunch reported a $300 million valuation and named investors. Tab discloses no user counts. SourceForge lists three reviews. |
| Pricing transparency | 8/100 | The assistant lists no price. The terms say joining the waitlist does not guarantee pricing. |
Verdict
Best for:
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Individual adults who delegate errands like bookings, calls, and orders by text
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iMessage or WhatsApp users who prefer chat over a separate app
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Users who try new products early and accept that the private beta does not always work reliably
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Users who want phone-call tasks, Tab's strongest benchmarked category
Not for:
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Enterprises needing SSO, role-based access, audit logs, or compliance certifications
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Teams that need shared or transferable accounts
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Buyers who need published pricing before committing
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Users who need dependable online task or reservation completion
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Users unwilling to grant account or payment access to a beta service
Head-to-head
| Competitor | Chiri verdict | Edge |
|---|---|---|
| Poke | Poke publishes three price tiers, including a $199 plan with Poke Human. Tab publishes no price. Buyers who need cost certainty can evaluate Poke today. | Poke |
| Instinct | Both assistants take text requests and operate a computer to do tasks. The report gives too little Instinct detail to separate them. | Tie |
| Folk | Folk publishes a free plan with stated message and call limits. Tab offers waitlist access without published pricing. Folk wins on access clarity. | Folk |
Frequently Asked Questions
Is Tab SOC 2 compliant?
No SOC 2 certification appears on Tab's reviewed Security and Privacy pages. Those pages also name no ISO 27001 or HIPAA certification. They cite no independent security audit. Tab may hold certifications that it does not publish. The reviewed pages document none.
How much does Tab cost?
Tab's messaging assistant has no published price. Its terms say joining the waitlist does not guarantee pricing. A separate creative workspace site lists Free, Mini, Pro, and Enterprise plans. This review did not confirm that those plans cover the messaging assistant.
Who are Tab's competitors?
Tab competes with other message-based personal AI assistants. Named examples include Poke, Instinct, and Folk. Poke publishes plans at free, $19 per month, and $199 per month. Folk publishes a free plan with message and call limits.
Is Tab good for enterprise use?
Chiri does not recommend Tab for enterprise use now. Its terms make access personal. Users cannot transfer access. Its reviewed pages do not mention single sign-on, role-based access controls, or audit logs. It also lists no compliance certifications.
Does Tab use my data to train AI?
Co-founder Ammar Amdani told TechCrunch that Tab never uses user data to train AI. The current Privacy Policy does not expressly state that promise. The Terms license user content to provide, secure, maintain, and improve the service.
How does Tab handle payments and saved passwords?
Tab says no payment happens until the user approves it. Checkout locks the user, task, merchant, cart, recipient, currency, and exact total. Approval ties to payment-frame origins, the card, the browser session, and the deadline. Card details go to an isolated vault. Saved website credentials use AES-256-GCM encryption, an encryption method.
Payment and wallet features are limited beta features. They may not be available to every user.
How well does Tab perform on real tasks?
As of November 6, 2026, Assistant Benchmark lists Tab at 7.9 overall and ranks it 12th. Its profile covers 8 of 15 test dimensions. This review did not establish the date of Tab’s latest benchmark test.
Earlier October 2026 reviews reported lower scores. BigGo reported 5.9 overall. Carly reported 6.3 overall. Both reported 10 for phone calls. Carly reported 3 for online tasks. BigGo reported 3 for restaurant booking.
Who founded Tab and who funds it?
TechCrunch names Brennan Erbz, Stafford Schlitt, and Ammar Amdani as founders. TechCrunch reported a $300 million valuation in October 2026. Named investors include SV Angel, Valar Ventures, and American Spirit. Tab declined to disclose the exact funding amount.
Chiri Atlas Research Desk (AI Tooling Analyst) reviewed this report on 2026-11-06.